Simplicity and Beauty in Branding
Want to sell a ton of _____________? Put thought into your branding and the simplicity of your message.
Current trends are to SIMPLIFY, SIMPLIFY, SIMPLIFY. This means leaving the bevel, drop shadow, gradient and glow in 2001 and creating stand-out imagery that clearly speaks your brand.
With the rise of the local brewery and micro-brewing - we've seen some really crappy packaging and branding. But we've also seen the brand done well. Below are some examples of a clearly communicated brand - something we can all learn from and admire.
Half Acre Beer - Chicago, IL
"Our story begins with boat loads of optimism, is rooted in the naive, and full of piss & vinegar."
Cervecería Sagrada - Mexico
"The Legend is about to be born."
Swing Microbrewery - Quebec, Canada
Native American influences, clean and classic. Coming soon.
Blood Alley Bitter - Russell Brewing Co - British Columbia, Canada
Clean, whimsical, fun, memorable.
Camden Town Brewery - London
Use of typography and color.
http://www.camdentownbrewery.com/
Great Divide Brewing Company - Denver, CO
Strong imagery, great colors, great symbols.
Let these serve as inspiration for brand communication done beautifully.