So, why use email marketing? First things first (and your clients should always come first!) email marketing can add genuine value for your clients, customers and subscribers, and is an effective means of building your relationship.
Keeping your audience in the loop and reminding them regularly about industry tips, updates, upcoming appointments, news and events, or new products is a great way to foster loyalty and encourage them to come back to your business.. Additionally, unlike direct mail campaigns, email is measurable and offers solid proof of its effectiveness. You can track how many of your subscribers opened your email, followed links and made purchases or scheduled appointments.
Spore Creative has extensive experience with email marketing campaigns and a track record of success on a regional and national level. Combining email marketing with coupon codes, social media, and e-commerce is especially effective. We'd love to help manage your email marketing campaigns.