Developing a corporate brand and marketing strategy helps your company focus on why customers should put their faith and trust in your company.
A key component of corporate brand development is the system you put in place to consitently visualize your strategic brand decision. At Spore Creative Marketing, we call these systems "style guides."
It's very important to create standards to ensure these design decisions are applied uniformly to all visual elements that represent a company. These standards are expressed in logos, colors, typefaces, paper stocks, design formats, etc. The last step is to create a brand identity style guide to codify and communicate your standards.
Is this guide important? You'd better believe it. Your Marketing Style Guide tells you what to do or what not to do – whether you are typing a letter, designing a new reception area or ordering exterior signage. The style guide also provides specifications to the printers, designers or artists you are using to create brand materials. And most importantly, the guide also helps guarantee your brand identity program will hold together into the future.
Everything a company does creates a perception of that company. Use your brand identity style guide to ensure you are doing everything possible to communicate the face of your company in an easily identifiable way!