Gunderson, Palmer, Nelson, and Ashmore

Gunderson, Palmer, Nelson, Ashmore is the largest law firm in Western South Dakota. But looking at their disjointed marketing, you may not know that. When we came in, we immediately began putting together pieces that reflect the reputation and integrity of this long-standing firm - building a look that fit with where they've come from AND where they are going.

Because GPNA is a broad-focused firm with partners who specialize in various aspects of law, we needed a brand identity that allowed for focus and consistency yet individual identity as well. Our goals were to give each attorney a "toolbox" of design elements to ensure cohesion while allowing focus and individuality.