Google Plus Matters?
"The reality of Google+ for marketers thus far has been less than glorious, with low adoption rates for many ecommerce sites’ target audiences.
Even so, Google+ matters to search engine optimization."
We know that Google Plus probably isn't your first choice for social media. However, we've found that Google Plus DOES play a roll in your SEO rankings, your social media marketing strategy, and your brand awareness.
"From a practical standpoint, it doesn’t make sense to spend resources already stretched thin on a grand Google+ marketing strategy. But neither can brands afford to ignore Google+ entirely. Sharing the content you already create for other social networks on Google+ as well will start your brand’s education process and likely give you an edge over the competition."
Learn more about why Google+ matters to your brand & SEO by reading Jill Kocher's excellent article, "SEO: 5 Reasons Not to Ignore Google+"